Foundation is just that—the literal foundation of your beauty routine. It works to even out your skin tone and provides a fresh canvas for all other makeup. Whether you’re looking for a foundation to smooth out lines and wrinkles, correct redness on skin, cover blemishes, or simply achieve a natural yet airbrushed makeup look—there’s a foundation for you!
How should you prep your skin before applying foundation?
Our experts recommend waiting 10-15 minutes after applying your moisturizer before applying foundation. If you typically use color on your eyes, you’ll want to do that first, too. This prevents any pigment from falling on your face after you’ve perfected your foundation application.
How do you find the right shade of foundation for your skin tone?
Finding your perfect foundation shade may take some trial and error—but it’s well worth it. For foundation to work as intended, you need to ensure you’re well matched. Let our Foundation Finder help you find your perfect shade.
What type of coverage do you need?
The best way to determine if sheer, medium or full coverage foundation is best for you is to know your skin type and beauty goals. If you’re looking to color-correct hyperpigmentation on your face from acne scars or dark spots, then full coverage is the best option for you. If you’re looking for a more natural, less pigmented approach, then a tinted moisturizer or foundation that offers medium to sheer coverage is the way to go.
How do you find the right foundation finish for your skin type?
Knowing your skin type is an essential step to selecting the perfect foundation formula. If you have oily skin, you’ll want to skip any extra shine in your foundation and opt for an oil-free matte finish. Dry skin? Look for a hydrating foundation with anti-aging ingredients that promises not to crease or crack. For combination skin, you’ll have a bit more freedom in determining which finish you like the most.
Do you need different shades of foundation for different seasons?
The true answer? It depends. As advocates for safe sun practices, we’d like to say no, and that your skin tone shouldn’t change much regardless of the season when SPF is properly used. But if you do find yourself a bit darker than usual in the summer, opting for a foundation 1-2 shades deeper than your typical one is a good idea.